Fall down seven times. Stand up eight.

I went skiing for the first time this week. Before Monday my winter sports experience consisted of ice skating and sledding in the Midwest. But my best girl moved out to Denver and demanded I come out so she could introduce me to the mountains. I stuffed all the random winter clothing I had in a duffel and flew out to Colorado.

Pictures don’t really do the mountains justice. No lens can truly capture the way the light reflects off the snow. How blue the sky gets when the clouds are blown away. It’s a juxtaposition of untamed wilderness… and hundreds of people trying to tame it with wooden boards buckled to their feet.

I wasn’t sure how it would go – but people I love really love skiing – so I put on my brave face and went with it. We went to the ski shop the day before and I got fitted for some concrete manacles covered in shiny plastic – ski boots, they called them. I think it’s what the mafia uses when they make you swim with the fishes.

We know I don’t do heights – but I was surprisingly okay with the gondola. Going up the side of the cliff – watching the trees float beneath me – hell, even in the chair lift – was completely serene. We shared a ride with a pair holding a power meeting, discussing marketing and branding opportunities for their snow bound start up – presumably before spending the rest of the morning boarding. Pretty good way to do business, if you ask me.

Learning to ski is not for the proud of spirit. You end up looking – and feeling – like a giant doofus. Not only are you hobbling around in those crazy heavy uncomfortable boots, THEN you finally click into the skis and turn into a human baby giraffe. Let’s put it this way – I fell trying to get on the chairlift. 

My instructor doesn’t believe in bunny hills – so we started on the easiest trail level – a short little trail with a very gradual slope. It was me, La, a few other schmucks, and a gaggle of children fearlessly flinging themselves down the mountain.

Nothing about skiing is intuitive. Not a damn thing. Your feet are suddenly 4 feet longer than normal, and you have to shift your body weight around in order to stop. After receiving patient instruction on the finer points of digging in my upper sides, making pizza instead of French fries, and facing perpendicular to the mountain when stopping or getting up after a fall, I tried it out. And fell. And then took five minutes to get up. And confidently pushed forward a few feet. And then fell again. And then got up again. And made a turn, made another turn (with much glee and excitement) then started hurtling down the hill, freaked out, and (you guessed it) fell over. Again. Wash, rinse, repeat. 45 minutes later, I made it to the end of the first trail – and somehow Lauren hadn’t throttled me.

By the second or third time around, I was starting to get the hang of it. When I let go and let my body take over, for the most part, good things started to happen. By the fourth run I was figuring out muscles – playing with small body weight shifts, using the poles for balance. I made it all the way down, and then fell as soon as I got back in line for the lift. Typical.

The voice inside my brain was freaking out. All these people, in their fancy gear, who’ve been skiing since they could walk, are judging you. They think you’re stupid and inept. They’re laughing at you. And then I ‘d say these things out loud and La would balance them out with a laugh and an affirmation of the opposite. You’re never going to see these people again. Who gives a good goddamn?

I hate being bad at things. I guess most people do, but this is why I don’t go bowling. I suck at it, and get grumpy. So after I took a little break (and Lauren went and did some actual skiing), we (she) decided we should try a bigger trail – with a medium level start and an easy finish.

We took a mega super lift up to the top. And I freaked. It was so much steeper than the little trail I had gotten comfortable with! It was more narrow, there were way more people. But there was only one way back – down. So, slowly, slooooowly, with much cursing, screeching, and general freaking out – we made our way down. There’s not a ton of snow in December, so most of the people out that Monday were locals and ski patrols training for the season. This meant after every fall, we were approached by 2-4 overly zealous patrol people asking if I was okay. Things that get old quick….

But when I was getting it, it felt a little like flying. I marveled at the ease and efficiency of swishing those skis (left one Gordon, right one Rightfoot. Yes, I was talking to my skis.) around. It was worth the fear and the humiliation.

By the end of the day, I nearly understood why people pay a ton of money to strap themselves into uncomfortable equipment to fling themselves down a potentially treacherous snow bank. Almost. Apparently I won’t fully get it for a few more times. It seems like a sneaky ploy to get me to come back.

And now for the analogy…

I feel like I’ve been learning to ski this whole freaking year. I’ve been throwing myself into new situations, feeling awkward and uncomfortable and trying really hard to get it right. At the gym. Just getting around. I thought I would have more friends by now. I thought trying harder would help- and it has. But I'm not there yet. Better than I was, but still gaining speed, freaking out, and landing on my butt.

I need a break. I need to fly a little, to feel the wind on my face. After the ski adventure I counted 13 bruises on my legs. I fell probably over 25 times in the span of 6 hours. But I tasted a little of that freedom, speed, exhilaration, and am willing to get up and try it again.

Maybe I need to switch the trail – and moving to a new neighborhood feels like we did that, in a way. But my hope for 2015 is that these internal bruises heal a little bit. That I get a taste of something exhilarating and exciting – friendship. Community. Flying.

Seedlings

For the first time in my entire life, I'm cultivating green things. That are more or less thriving. Okay, there was the oregano plant that probably got over-watered and didn't have a hole in the bottom. And the growing space is very limited - a fire escape and part of a roof that are next to air condensers and other machinery coming from greasy restaurants mean the air quality is probably pretty terrible.


Two months ago I bought three geranium plants and stuck them in a window box. Since then our little adventure in horticulture's expanded to include herbs, more flowers, three kinds of tomatoes, a lettuce plant, and a banana pepper plant that's completely taken off.

Today, I harvested the first pepper. The first thing I've ever grown - and not killed from laziness or neglect. Working from home gives a splendid excuse to take a break and climb out the window to check on the plants. Having an awesome partner who often helps with watering is another significant factor in ensuring plant success rates.

The geraniums and marigolds amaze me. They bloom for a few days, then wither in the sun. Run fingers through the heads to shake off and remove the spent flowers (dead-heading - it's actually a term!). Initially they look a little barren, but given some time, water and sunshine, and I wake in the morning to a brand new patch of fiery red blossoms, greeting me in the morning sun. They've grown. They're thriving.

It's a metaphor, probably.


Good things take time. I'm historically short on patience - Keith referred to me the other day as Hurricane Jenny. It's probably one of the reasons I've killed so many plants - results didn't happen right away, and other things took over the importance of water, sunshine, and time.

Building a community is a lot like cultivating a garden, I guess. At this point I'm still tilling the soil. Not sure what's gonna go where.

But the physical manifestation of tiny tomatoes in my hand is a good reminder that's it's starting to all come together. Water, sunlight and time will help us strengthen our new roots.





Rounding the Corner, Headed for Home


I did it! Kinda. In 24 weeks, I made 18 out of the 20 pies listed by the New York Times as the "Twenty Pies to Make this Summer."

It's no longer summer. But not all of them were pies. I'd say that evens things out a bit.
Between Midpoint Pie and now I made three last desserts:

Butter Pie

A Butter Pie, to which I added cranberries, chocolate chips, and pecans. This was taken to a Friendsgiving at Sarah's house, which was super delicious. It would very sugary and rich, to no one's surprise. But I rocked the crust out!

A Pear-Pomegranate Pie. This got made twice, because it was THAT good. The crisp pears and the pomegranate molasses was consumed at two additional Thanksgiving celebrations. I used the Smitten Kitchen's All-Butter Crust for this recipe, and made a lattice top. It was beautiful - probably the crown jewel in my quest.

I was all proud of myself for making 18 pies, but while coming up with this post realized I'm a dummy who can't count - I had missed the Mixed Berry Almond Crunch Crumble! So on December 23 I scraped together everything I had in my kitchen and came up with this dessert, which was very, very good- and got eaten in a bar during a concert. A tip: drain frozen fruit before you bake it. Why didn't I do this before?!

Two pies remain: an Apricot and Almond Tart, and a Rose-Scented Berry Tart with Almond-Shortbread Crust. But screw those pies. No way. I'm done.

Pear Pomegranate Pie
Why I am not making the last two pies:

1. They are not pies. they are tarts.
2  They will collectively take over 8 hours to make (including chill time)
3. French butter, apricots, frangipan is expensive
4. Pretty sure I’ve gained five pounds and eating pie has contributed to this
5. My last two pies were easily some of the tastiest and had the prettiest/best crusts. Mission accomplished.
6. I DO WHAT I WANT, NEW YORK TIMES. I refuse to be guilted into completing a faux contract filled with desserts that weren’t even pies to begin with.

Top 10 best pie moments:

1. Deep frying peach pies for my streetcar friends
2. Pie-stravaganza!
3. Diner - en - Blanc tart - most complicated and super pretty - I couldn’t believe that not only did it turn out, I didn’t drop it on the way to the picnic
4. Grandpa’s pie - probably one of the last desserts he got to enjoy before he died. Also, sister bonding time is awesome.
5. PIENADO. most fun group outing. 
6. Brown Butter Nectarine Cobbler/Lumenocity was fun to share with strangers and the easiest/tastiest to make
7. Giving away berry crumble at a rock concert the day before Christmas Eve.
8. The first crust I made that didn't fall apart - Plum Crostada
9. The alone time I got to spend working out complicated recipes
10. Spreading sweet dessert goodness amongst lots of friends, family, and strangers. 


Pie Superlatives:

Best pie-eating spot: Washington Park
Worst pie: Lazy Sonker. Not a pie.
Healthiest pie: Pear Ginger Crumble
Farthest-away pie: Cherry-almond crumble (sang happy birthday to Katy in England)
Least healthy pie: toss up between Butter pie (added chocolate chips) and tarts (SO MUCH BUTTER)
Total pounds of butter used: 6
Total pounds of sugar used: 5
Pie participants: over 50
Best filling: Plumb Chutney Crumb Pie/Peach Pie
Prettiest Pie: Fruit Tart/Raspberry Hazelnut Tart
Ugliest pie: Pear Ginger crumble


What Did I learn?

Patience. Planning. How to roll out a great crust (keep it cold, use lots of flour). Adding savory herbs to fruit is really tasty. Pears are hard to find ripe. French butter is a thing that exists. Recipes are annoying but sometimes necessary. Dessert is best when eaten with friends. 

Your Goof, My Gain

Over the last year or so, several companies and organizations have managed to embarass themselves in some way online. Social media is still something of a wild west, and even the biggest brands have the potential to really mess up their marketing. One wrong move and the People of The Internet let them have it. Everyone makes mistakes, but an online gaffe seems to have more impact - say or do the wrong thing and your idiocy will be on display for the whole world to mock.

I'm something of an expert when it comes to sticking my foot in my mouth in personal and professional interactions- thought I've gotten a LOT better since my first co-op job in 2007. I've culled my favorite Foot in Online Mouth moments from brands over the past year and siphoned out some lessons we can all learn.

1. Kony 2012- the video and activism campaign to bring Joseph Kony to justice went viral beyond Invisible Children's wildest imaginings - and stirred up global criticism. I'm of the opinion that IC was in the wide-eyed optimist camp and never imagined that their video would become as popular as it did - and were totally unprepared for the questions and backlash that subsequently followed. Their inability to completely answer the questions about the organization and affiliations caused a lot of confusion and diluted their original message - and the leader of the movement pretty much lost his mind. I would, too.

Lesson: For your sanity, vet yourself before everyone else does.
2. General Motors"bikes are lame" campaign- General Motors rolled out a huge ad campaign geared towards college students. The goal: shame bike riding and pedestrian college students into buying a new car. The problem? College students are among the top bike-riding demographic in the country, and the Millenial generation is particularly passionate about environmentalism - and voicing their opinions on the Internet. After thousands of irate college kids and bike supporters told GM how very wrong they were, the car giant sheepishly pulled the campaign - and made lots of apologies to individuals.
(picture source)

Lesson: Get outside opinions of your work before displaying it to the public - ESPECIALLY from your target demographic.
3. Chapstick - Chapstick's social ad campaign featured the above image. Someone online didn't like the prominence of the girl's booty in the air and wrote a comment on Chapstick's Facebook wall letting them know. Instead of responding to the message, the admins for the page deleted it. Other people also wrote on Chapstick's wall voicing their opinions about the ad - those got deleted, too. The sticking point is that the campaign hinged on one sentence:
"Be heard at facebook.com/chapstick" - Pretty soon people were posting so much that the admins couldn't keep up with deleting all the comments. The message ran away from them, and they posted a half-hearted apology without actually admitting they'd done anything wrong. (picture source)

Lesson:
Own your mistakes - don't hide from critics. They won't go away.
4. Tidy Cat- a bit closer to home, Tidy Cat recently retracted an ad campaign that was directed at the Over-the-Rhine neighborhood. As part of their NoMorePU #lifestinks campaign, the kitty litter manufacturers posted a billboard: "You're so over Over-the-Rhine. #lifestinks" - The marketing team meant the joke to be directed towards the view of OTR from 10-15 years ago - a scary ghetto that no one would want to visit. Apparently they missed the memo that the neighborhood is in the midst of a renaissance, with new trendy businesses, arts groups, and a VERY passionate fan club. Word spread and Twitter revolted - taking Tidy Cat to task over their ignorance. The billboard was gone in less than three days. (picture source: Noel Prows)

Lesson: Do your homework! A city-specific ad + outdated opinions = very pissed off Cincinnati.

Maybe these lessons are obvious (they weren't to the big guys), but as more and more attention is focused in the digital realm, a haphazard or half-assed attempt at marketing online just isn't going to cut it.

Did I miss any?